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Every October, pink is prevalent—decorating stores, restaurants, schools, sports teams, and homes to raise awareness for breast cancer because October is Breast Cancer Awareness Month. 

Breast Cancer Awareness Month began in October of 1985, and has been around ever since. The pink ribbon was added to the campaign in 1992 by the daughter-in-law of Esteé Lauder, Evelyn Lauder, to help symbolize and further spread awareness of breast cancer. 

About 1 in 8 women will be diagnosed with breast cancer in their lifetime, making this cancer one of the leading health crises for women. Luminary at One Light residents—you have the opportunity to make a difference! 

Let’s Spread Awareness, Together

All of October, there will be a collection jar in the lobby of Luminary at One Light to accept donations for breast cancer research and support. 

On Friday, October 8th, we will be hosting a “Paint our Town Pink: Rosé and Champagne” event. Bring a friend, meet your neighbors, drink some pink bubbly, enjoy pink treats and support breast cancer awareness by using the #PaintOurTownPink on social media. 

Make Strides

If you’re interested in other Baltimore events surrounding Breast Cancer Awareness Month, then be sure to attend the Making Strides of Baltimore event on Sunday, October 24, at the Harry and Jeanette Weinberg YMCA on E. 33rd St. 

Join Us

We hope you’ll join in with Luminary to help support women and their families everywhere this October. Either through the collection jar, attending the #PaintOurTownPink event, posting on social media, or simply adorning pink clothes, every bit of support helps to raise awareness!